01
Microsoft Loop
Adaption of global product for collaboration experience in Startup ecosystem
Content discoverability 40% → 80%
View Case Study 
Amit Saxena
Humanizing AI-powered Experiences through Research-led Designs and Strategy
Seasoned and Entrepreneurial Design & Research Leader, learning and delivering for over 20 years on inclusive, accessible & winning Customer and User experiences in B2B & B2C industries covering solutions across IT SaaS and PaaS. Built and led global cross-discipline teams. Crafted UX platforms and self-serve systems horizontally enabling 40+ product groups to apply UX practices at scale in Microsoft. Founded 3 successful Startups during Y2K and now building the next generation of Agentic-AI Content-to-Commerce platform. Coaching young Indian startups with design strategies and mentorship to increase their product-market-fit and success rate.
28Countries Covered
22K+Users Researched
43Product Releases
3XAdoption Growth
About
Research. Design. Strategy.
Global Team Leadership
- Served onsite in 7 geos touching 550 Mn users globally
- Built and managed globally distributed multi-disciplinary teams of 50+ members
- Secured and managed resource fundings up to $2.2 Mn on CC Ops
AI Powered Future-Readiness
- Predictive Analytics AI tools established demonstrating 220% productivity gain
- Multi-modal Agentic AI solutions implemented saving 32% customer servicing cost
- UX shift-left achieved on Product-Lifecycle with Gen-AI based rapid prototyping
Design Systems & Excellence
- Design System upgrade & innovations with 11 patents
- New Research platforms utilizing telemetry resulting in 60% lead time reduction
- UX frameworks resulting in up to 25% Design and Tech debt reduction recorded through FinOps
Strategic Partnerships
- Instituted Design governance cross-functionally with top leadership in Microsoft and Amadeus
- Created captive customer communities in partnership with Startup incubators TiE, and T-Hub
- Established Centre of Excellence with User success metrics adopted by 9000+ product-makers
Career Journey
amadeus
Sep 2023 — PresentGlobal Head of UX — Travel Distribution
Bangalore, Nice-France, Aachen-Germany
- Built 0→1 UX org covering 200+ Travel & Office IT products, raised UX maturity by 28 NN/g Pts
- Established compliant AI predictive analytics tool achieving 220% productivity gain
- Driving Gen & Agentic-AI based end-to-end Travel experience innovations and Design System upgrades
Microsoft
May 2018 — Aug 2023Group Experience Manager — UX Research, Design & Ops
Hyderabad, India · Cloud, Workplace, Security
- Built 0→1 team of 51 members with Design, Research & Ops skillsets in matrixed structure
- Designed & launched co-creation programs enabling self-serve models for 9,500 product-makers
- Drove growth market innovations & horizontal experiences across Cloud, Workplace and Admin products
SAMSUNG
Aug 2014 — May 2018General Manager — Design Group Leader, South-West Asia
Delhi, India · Mobile, CE & IT
- Headed and grew UX, ID & Research teams by 4X to 24 members over 3 years
- Delivered Make-for-India localizations on AI-IoT based cross-platform convergent solutions
- Drove CES showcased innovations with teams across Seoul, London, Milan and Brazil
WHIRLPOOL
Nov 2007 — Aug 2014Senior Manager — Global Consumer Design, Asia
India, China · Consumer Electronics
- Global Lead driving digital transformations for 5 regions with distributed teams
- Landed iF, Good Design & Edison Awards
Founder
1999 — 2007Founder Director & Early Career
ALCUBIS, QMULUS, EDGE Studios · Flextronics, HCL Infosystems
- Founded 3 consultancy startups, delivered 40+ projects globally
- Smart TVs, mobile devices, digital broadcasting & web technologies
Selected Work
Case Studies
End-to-end product experiences from research-driven insights to measured design outcomes.
02
Microsoft Kaizala
Sales Automation for Mobile based Productivity On-the-go
Activations grew from 5M to 12M
View Case Study 
03
Microsoft 365 Customer & Admin Experience
AI-Powered Administration & Migration Assist
Customer acquisitions 4% → 9%
View Case Study 
04
Amadeus Selling Platform Connect [SECO]
2X Travel Agent productivity with Agentic-AI Innovations
300K agents · 70M bookings annually
View Case Study 
05
Microsoft India Design Brand
Engaging Stories of Design, People, Work Culture & Opportunities
5X team growth — 60 to 300 members
View Case Study LinkedIn Recommendations
Testimonials
What colleagues and leaders say about working with Amit.
Amit is highly skilled designer and has lead various design and innovation projects. He has vast experience of handling end to end Design projects (from consumer research to Product launch). He has an eye for detail. He is an amazing Design leader.
I worked with Amit for several years while at Whirlpool. Amit is good at design as well as working with stakeholders in realizing the design and commercialization of the products. He is a people person and works well in a team and as a team leader. He has demonstrated great leadership skills in managing his team and driving projects to completion. He is comfortable working across a diversified environment and team and has spent time working in China and Asia. Other than designs Amit is also knowledgeable in smart applications of consumer electronics and connectivity. I would recommend Amit to any organizations who wants to expand regionally in Asia as well as globally.
1 / 5
Get in Touch
Let's create something meaningful.
Open to discussing Startup mentorship opportunities and how to build world-class Design & Research teams ahead of the evolving AI technologies.